Information marketing is in it’s most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business?
Well, first of all, let’s figure out what kind of information we’re talking about here. Typically, it’s information that serves to educate and, hopefully solve a problem that a potential customer is having.
For instance:
- Teaching a busy executive how to lose weight.
- Showing a single mom how to make more money.
- Helping a couple to avoid a divorce.
The information is typically delivered electronically (digitally) via eBooks, membership sites, audio and video downloads. It’s a multi-billion-dollar industry, several times over, and has generated million-aires such as Dan Kennedy, Yanik Silver, and Frank Kern, to name just a few.
Why is information marketing appealing?
Entrepreneurs are drawn to the low barriers to entry, high profit margins, hands-off management, and quick time-to-market. An infor-mation marketer can dream up a product one day and release it overnight, seeing a return on their investment almost immediately.
While it’s easy to become an information marketer, doing it successfully is another matter. Many bright-eyed would-be million-aires dive into the market, hoping to discover the fabled rivers of gold, much like the 49’ers in the Gold Rush of yore.
In this short report, I will share several of the common pitfalls that information marketers can fall into, as well as provide tips as to how to become one of the lucky – and hard-working – few who strike it rich.
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