Writing Internet Sales Pages That Sell

Every good news story starts with a hook, and your sales page will also want to implement this technique. A hook can be one or two sentences that really grab the imagination and attention of the reader. There is a real art to creating effective hooks, but mainly it is something that will cause the reader to pause slightly and that will trigger an emotional response. If the hook is effective, it does just what its namesake says: It hooks the reader into reading the rest of your sales page.

Let’s be clear here. No one likes to spend a lot of time reading sales letters. Generally, a large number of people out there find reading to be a chore. So, you have to make it interesting and exciting. You have to get the reader to want to read the rest of the story. Without the hook, the headline isn’t enough. You have to take into account the way people skim a story or sales page to decide whether it’s worth reading thoroughly. First, they read the headline. If that grabs them, they will read the first few sentences. Then, they will most likely skip to the bullet points or the subheadings to decide whether to dive into the sales letter deeper. If your first few sentences are a bore, that’s about the time you will lose that Web surfer to some other Internet marketer. You have to make those first few sentences count because that may be the only thing a visitor reads to decide whether to go on with your offer or not. That’s why using psychological triggers to provoke a response is very, very important.